Michigan Xtreme and Wolverine All Star
Premier Athletics-Michigan Xtreme Cheer®
Announces Acquisition of
Wolverine All Star Cheerleading.
Premier Athletics, a subsidiary of Varsity Brands, Inc., is pleased to announce the acquisition of Wolverine All Star Cheerleading of Ann Arbor, MI, adding to Premier’s chain of cheerleading and gymnastics training centers.
Premier Athletics-Michigan Xtreme Cheer® is a cheerleading and dance training center in located in Plymouth, MI that has tremendous national recognition due the performance of their cheer and hip hop dance teams. In business for 10 years, Michigan Xtreme has established a recognizable brand with more than 400 students including performances at the prestigious Cheerleading and Dance Worlds.
Lisa Hemmie, Director of Premier Athletics-Michigan Xtreme, states: "Both gyms have a tradition of commitment to serving customers' needs in the best of all possible ways. We feel this is a great way to expand our resources and services to the cheerleading community. We will build on the strong foundation that Wolverine All Star Cheer has established and continue to help grow the opportunities for cheerleaders in the Ann Arbor area.”
Wolverine All Star Cheer is a well-known program operating in the greater Ann Arbor Area of Michigan. Led by Pam St. John, the program has grown into a successful operation with numerous national championships. Pam will remain with Premier as a Coach and the program will transition to the Michigan Xtreme® Brand in spring of 2012. She will also continue in her role as Spirit Director and Head Cheer Coach at the University of Michigan.
“I am very excited to partner with Premier Athletics, a leading company that shares our values and has such a strong dedication to athlete safety and positive well-being,” said St. John. “Being a member of the premier family and working with other successful gym managers will enable us to learn from their experiences and benefit from Premier’s leadership and success. Partnering with Premier Athletics is the next step in my commitment to provide the best product possible for the families and cheer athletes in the greater Washtenaw County area.”
Cole Stott, President of Gym Operations for Premier Athletics, described the acquisition as a multifaceted success. “Not only do we gain a highly successful operation, we also retain outstanding personnel to assist in the company’s initiative to grow an exceptional family of training facilities that provide superior services to our customers.”
Premier Athletics is headquartered in Knoxville, Tennessee and operates 10 cheerleading and gymnastics training facilities in 5 states and provides services to over 10,000 students. Their parent company, Varsity Brands, is headquartered in Memphis, Tennessee and operates training camps nationwide for 250,000 cheerleaders annually, manufactures and markets custom uniforms for spirit groups, and conducts nationally televised competitions that are televised on ESPN.
